In 2012, Acer was a sponsor of the Olympic Games and the fierce, medal winning weightlifter Marcin Dolega.
Our goal was to promote the new Acer Aspire S5 Ultrabook through a campaign where Dolega competes with the device in a series of tests. We tested Mobility, Multitasking, Processing Power, Battery Hold, Reaction Times, Sound and Transfer Speed. We also promoted Marcin's Olympic start through social media, ambient marketing and press advertising. We were responsible for strategy, creative concept, development, film production, and social media activities.