To amplify the Martini Royale Casting communication platform, we developed a digital campaign, spread across 13 countries.
A variety of concepts helped in engaging new consumers with the Martini brand. An interactive video, allowing anyone to to appear as the star of an online film. A unique invitation system in which a local celebrity could create a personalized video to invite girls to participate in the casting. Digital support through online advertising, social media and blog communication. Our digital strategy was spread across 13 countries of central and eastern Europe.